The Nanotech BC Blog: No Progress Without an Informed Public

Nanodot links to a very interesting paper: Nanotechnology Policy: An Analysis of Transnational Governance Issues Facing the United States and China. One of the most significant issues raised was about the general level of understanding of nanotechnology:

...publics throughout the world remain largely in the dark about nanotechnology. A major study, funded by the NSF and conducted in 2004 by Michael Cobb and Jane Macoubrie at North Carolina State University (NCSU), found that 80 percent to 85 percent of the American public has heard “little” or “nothing” about nanotechnology.47 Similarly, a nationally representative, August 2006 poll of over 1,000 adults, commissioned by the Project on Emerging Nanotechnologies and conducted by Peter D. Hart Research Associates, found similar results, with about 70 percent of the public reporting that they have heard little to nothing at all about nanotechnology. These findings are consistent with similar polls that have been commissioned in Europe and Canada, and it is possible that these trends associated with low levels of public of understanding of nanotechnology would also occur in China as well.

The paper goes on to point out that a lack of understanding of what nanotechnology actually is can lead quickly to a consumer backlash -- a backlash that nanotechnology can't afford as it's making it's first tentative steps into commercialization.

How do we avoid this?

... coordinated nanotechnology education and engagement programs will be needed, supported by both government and industry. These efforts will have to be structured to reach a wide range of consumers, many of which may have little to no scientific or technical training. Establishing such a widespread public engagement campaign will require the use of both traditional media outlets—such as print, radio, television, and film—alongside more non-traditional media outlets—such as the Internet, weblogs, games, and podcasts—to capture the attention of a diverse range of individuals in various age, gender, and socioeconomic categories.

Which is very much the mandate of Nanotech BC -- to build an inclusive nanotechnology community that addresses the needs of researchers, businesses and consumers. We have a collection of papers about a wide range of nanotechnology topics and hold events throughout the year. Stay tuned for more opportunities to get involved with one of the technologies that will shape our future.