Watching new advances in nanotechnology come rolling in everyday is exciting -- but with all the single-molecule sensors and nano-wagon wheels, it's easy to loose sight of what "nanotechnology" means to the average consumer.
For anybody interested in a worm's eye view of nanotechnology, take a few minutes to go through the Project on Emerging Nanotechnologies. It's a consumer product inventory focused on nanotechnology.
Browsing the inventory is an educational experience, if only for the number of dubious claims you're likely to encounter. For a lot of products "nano" seems like magic, imparting remarkable qualities by virtue of association alone (Galaxia Nano Technology Limited Nano Cup Group Aerobics Living Supply Box.) There are also a lot of cases where limited nanotechnology, in the form of nano-particles like nano-silver is being used, even though there isn't yet a real sense of the long term health or safety consequences of some of these applications.
This is just a roundabout way of saying that nanotechnology is new and complicated. It takes time and patience to tell the snake-oil from the real medicine. Consumer groups play an important role in this process. It's also important for people to understand how really big (ironically enough) the word "nano" is -- encompassing a huge range of sciences, technologies and even particle types. Christine Peterson does a great job in today's Nanodot post of getting across how important it is for everybody, particularly consumers to recognize the variety within the nano lable.
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